Think you know what’s in your customer database? Be prepared to be blown away. Genesis Direct’s Next Generation Direct-Channel Marketing is about taking full control of every aspect of data intelligence to more effectively drive your marketing campaigns. Through our partnership with Alterian, control is placed at our/your fingertips, literally. Mind-numbing amounts of data are simplified on demand, cross-referenced and accessible in an instant either by your internal resources, our data strategy team, or both. Campaigns can be better planned and targeted based on an individual’s unique behavior – allowing offers, messages and imagery to be easily varied and tested for maximum impact.
Like we said, be prepared, because we’re just getting started.