• Variable Data Printing: An Innovative Marketing Technique that Makes a Huge Impact

    By: Joshua Napier, Client Services Coordinator Whether it was your initials carved on the trunk of a tree, your hand prints molded in the concrete sidewalk of your childhood home, or your first label maker you used to mark your name on all your valuables – personalization made an impact on your life early on. Read More

  • Profitable Common-Sense Targeting

    In today’s world of big data, real time decision engines, (where the results of an action, like web searches are factored back into the process in real time),  artificial intelligence and all other ‘bleeding edge’ innovations, it’s easy to become overwhelmed trying to pair all these new options with your real-world marketing objectives and limitations. Read More

  • Happy 2018 from Genesis Direct

    Happy New Year! As you put your marketing plans together for 2018, it’s important to remember that an effective marketing campaign generally includes a direct mail component. For your convenience, we’ve posted an article highlighting five basic reasons direct mail is still an effective tool for marketing. Follow one of these links to read the Read More

  • Genesis Direct Makes and Exciting Investment for its Customers

    BIG NEWS… Genesis has made an exciting investment in the company, for the customer – the new HP Indigo 10000 digital printing press…a yes, variable imaging digital printing press with actual ink. It is a high-quality, high-speed, highly-innovative, four-color digital press.Even the sheet size is big….29.5” x 20.9”. The sheet size for these presses allows Read More

  • Genesis Direct Receives the Respected SSAE 16 Accreditation

    Genesis Direct Receives the Respected SSAE 16 Accreditation GENESIS DIRECT RECEIVES RESPECTED SSAE 16 ACCREDITATION Genesis Direct, a full-service direct-channel marketing company has announced receiving a favorable SSAE 16 audit opinion and are is now fully Service Organization Controls Type 2 (SOC 2) accredited.  This endorsement from the AICPA signifies that Genesis adheres to and Read More

  • Genesis Direct Becomes One of the First USPS Full-Service Mailers in the Southeast United States

    GENESIS DIRECT BECOMES ONE OF THE FIRST USPS CERTIFIED FULL-SERVICE MAILERS IN THE SOUTH EAST UNITED STATES Genesis Direct providing a higher level of service and cost-savings to their clients Genesis Direct, a full-service direct channel marketing company has announced achieving Full-Service IMB certification from the United States Postal Service (USPS).  This endorsement from the USPS allows Read More

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