Monthly Archives: May 2019

Not All Surveys Are Created Equal: Advantages of Sending Surveys via the Mail

Direct mail is delivered to a customer’s home or business where they can open and interact with it. A direct mail survey is often perceived as more credible than electronic surveys that may end up among a heap of spam in the inbox. Despite the digital methods of distribution offered by many companies, direct mail is […]

Why it Pays to Send Customer Surveys

  Sending surveys to your customers is extremely important for insight into their experience with your products and services and how you are satisfying their needs [1]. Your survey should help you learn about their expectations, experiences, and perceptions of you, and their customer satisfaction levels and areas where improvement is needed. Data based on […]



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