Author Archives: bayshore

Putting a new Spin on the Old: Technology Driven Direct Mail Marketing

The earliest recorded incident of direct mail marketing comes from the year 1,000 B.C., when an Egyptian landowner wrote, on papyrus, an advertisement offering gold for the return of a runaway slave. Sure, direct mail marketing has evolved considerably since then, but many assume that its evolution stopped with the dawn of the Internet. After […]

Happy 2018 from Genesis Direct

Happy New Year! As you put your marketing plans together for 2018, it’s important to remember that an effective marketing campaign generally includes a direct mail component. For your convenience, we’ve posted an article highlighting five basic reasons direct mail is still an effective tool for marketing. Follow one of these links to read the […]

Genesis Direct Makes an Exciting Investment for its Customers

BIG NEWS…Genesis has made an exciting investment in the company, for the customer – the new HP Indigo 10000 digital printing press…a variable imaging digital printing press with actual ink. It is a high-quality, high-speed, highly-innovative, four-color digital press. Even the sheet size is big….29.5” x 20.9”. The sheet size for these presses allows a […]

Genesis Direct Receives the Respected SOC 2 Accreditation

Genesis Direct, a full-service direct-channel marketing company has announced receiving a favorable SOC 2 audit opinion and is now fully Service Organization Controls Type 2 (SOC 2) accredited.  This endorsement from the AICPA signifies that Genesis adheres to and often exceeds industry best practices in relation to the controls over privacy and security of health […]

Genesis Direct Becomes One of the First USPS Full-Service Mailers in the Southeast United States

GENESIS DIRECT BECOMES ONE OF THE FIRST USPS CERTIFIED FULL-SERVICE MAILERS IN THE SOUTH EAST UNITED STATES Genesis Direct providing a higher level of service and cost-savings to their clients. Genesis Direct, a full-service direct channel marketing company has announced achieving Full-Service IMB certification from the United States Postal Service (USPS).  This endorsement from the USPS allows Genesis […]