The average human’s attention span is 8-12 seconds, less than a goldfish, according to Time Magazine . With day-to-day tasks, work, family obligations and constant digital distractions, the average person hasn’t got a moment to waste. Today marketers need to know how to grab their target’s attention quickly and keep it long enough to get their […]
When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results . While hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct […]
Seniors play a significant role as consumers in today’s market . However, this older demographic can be harder to reach via online channels due to their reduced presence online. While this challenge may deter companies purely focused on digital marketing to reach customers, there is ample opportunity to reach senior audiences through direct mail. […]
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As online advertising channels become ever more crowded vying for consumers’ attention, direct mail remains a steadfast and reliable advertising medium for reaching your perfect consumer. Despite society’s love of technology, particularly among millennials, direct mail is more valuable than ever now that people are being constantly bombarded with online ads and offers. It’s often […]
The year 2019 will witness greater changes in direct mail marketing as it is growing rapidly and continues to produce results. According to Statista , the direct mail industry will make up to $10.9 billion U.S. dollars by the year 2022. The new strategies for direct mail marketing will include use of big data, variable […]
By: Genesis Direct Staff Direct mail is a relevant part of an effective marketing strategy. The digital marketing media landscape is saturated and consumers are bombarded with advertisements on a daily basis. These advertisements all compete for attention and limit the potential return on investment for marketers looking to make a sale. Direct mail […]
In Marketing, we all know our goal is to: Deliver the right message, To the right audience, At the right time, In the right way. Did you know that customers who purchase products and services because of a combination of Email and Direct Mail promotion tend to have higher average order values and much higher lifetime […]
The USPS has accredited Genesis Direct as a Seamless Acceptance provider. Genesis Direct’s USPS Seamless Acceptance allows our customers to benefit from a faster and more stream-lined mail delivery process. With this process in place, Genesis can target in-home delivery windows much more accurately and timely.
Imagine you’re sitting in the lobby of a business waiting for your interview. You’re prepared, professionally dressed, you’ve done your research, and you’re ready to explain to the hiring manager why you’re the right fit for the job. Your interviewer enters from the closed doors behind the front desk, makes eye contact with you, and […]