Author Archives: Maureen Witten

How to Identify and Select the Target Market for Your Direct Mail Marketing Campaign

  As Edward Nash, the father of Direct Mail puts it, when it comes to identifying your target market, “There is only one common denominator that you can count on – interest in your product” (Nash, 2000, p. 56) And while your first response may be to design your advertising for the masses, you must […]

Add This to Your Marketing Strategy and Increase Your Bottom Line

  In today’s world, customers are continuously surrounded by choice [1]. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best deals. How does a company or brand with products and/or services win in this competitive landscape? The answer is by creating loyalty at the […]

Not All Surveys Are Created Equal: Advantages of Sending Surveys via the Mail

Direct mail is delivered to a customer’s home or business where they can open and interact with it. A direct mail survey is often perceived as more credible than electronic surveys that may end up among a heap of spam in the inbox. Despite the digital methods of distribution offered by many companies, direct mail is […]

Why it Pays to Send Customer Surveys

  Sending surveys to your customers is extremely important for insight into their experience with your products and services and how you are satisfying their needs [1]. Your survey should help you learn about their expectations, experiences, and perceptions of you, and their customer satisfaction levels and areas where improvement is needed. Data based on […]

The Three Vital Components to Designing a Direct Mail Marketing Campaign

The average human’s attention span is 8-12 seconds, less than a goldfish, according to Time Magazine [1]. With day-to-day tasks, work, family obligations and constant digital distractions, the average person hasn’t got a moment to waste. Today marketers need to know how to grab their target’s attention quickly and keep it long enough to get their […]

The Three Reasons Direct Mail Delivers the Best ROI

  When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results [1]. While hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct […]

The Top 5 Strategies for Reaching Seniors with Direct Mail

Seniors play a significant role as consumers in today’s market [1]. However, this older demographic can be harder to reach via online channels due to their reduced presence online. While this challenge may deter companies purely focused on digital marketing to reach customers, there is ample opportunity to reach senior audiences through direct mail.   […]

The Top Four Reasons Millennials Love Getting Direct Mail

As online advertising channels become ever more crowded vying for consumers’ attention, direct mail remains a steadfast and reliable advertising medium for reaching your perfect consumer. Despite society’s love of technology, particularly among millennials, direct mail is more valuable than ever now that people are being constantly bombarded with online ads and offers. It’s often […]