GENESIS DIRECT BECOMES ONE OF THE FIRST USPS CERTIFIED FULL-SERVICE MAILERS IN THE SOUTH EAST UNITED STATES
Genesis Direct providing a higher level of service and cost-savings to their clients. Genesis Direct, a full-service direct channel marketing company has announced achieving Full-Service IMB certification from the United States Postal Service (USPS). This endorsement from the USPS allows Genesis Direct to expedite their clients’ mailings through the postal system, achieving better in-home delivery performance.
"We’re excited to offer our clients this service,” said David Comar, principal, Genesis Direct. “Our clients look to us to bring them accurate and timely response reporting, and the Full-Service IMB program is one more way to expedite their response intelligence for each mail campaign.”
Full-Service IMB was recently introduced by the USPS as a means of providing an advanced service for business mail in an effort to bolster a growing segment of their domestic mail volume. This new service builds upon technology advancement prevalent throughout the direct marketing industry and incorporates that technology into the automation capabilities of the USPS. Working closely with industry leaders such as Genesis Direct, the USPS is now expanding its ability to deliver better results for targeted and time-sensitive direct mail marketing.
With full-service certification, in addition to postage savings, Genesis Direct provides clients the immediate benefit of expedited mail delivery. Deeper zip code separations equal reduced double-handling by the USPS and enables faster movement to the final destination.