Genesis Direct Receives the Respected SOC 2 Accreditation

Genesis Direct, a full-service direct-channel marketing company has announced receiving a favorable SOC 2 audit opinion and is now fully Service Organization Controls Type 2 (SOC 2) accredited.  This endorsement from the AICPA signifies that Genesis adheres to and often exceeds industry best practices in relation to the controls over privacy and security of health care or financial information.


SOC 2 is the replacement for the long-standing SAS 70 accreditation issued by the American Institute of Certified Public Accountants (AICPA).  The SOC 2 audit focuses on service organizations such as Genesis Direct and objectively measures data security, confidentiality and sustained business continuity.  This criterion prevents the unauthorized access of critical data and ensures client confidentiality through the continual monitoring of systems and processes.


Immediate benefits from Genesis becoming SOC 2 compliant are realized through our state-of-the-art security systems and a business model framed around our clients' needs of security and confidentiality. These benefits address the two most common concerns from direct marketers today – data security and reliable service.


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