Tag Archives: Direct Mail Marketing

The Three Vital Components to Designing a Direct Mail Marketing Campaign

The average human’s attention span is 8-12 seconds, less than a goldfish, according to Time Magazine [1]. With day-to-day tasks, work, family obligations and constant digital distractions, the average person hasn’t got a moment to waste. Today marketers need to know how to grab their target’s attention quickly and keep it long enough to get their […]

The Three Reasons Direct Mail Delivers the Best ROI

  When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results [1]. While hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct […]

The Top 5 Strategies for Reaching Seniors with Direct Mail

Seniors play a significant role as consumers in today’s market [1]. However, this older demographic can be harder to reach via online channels due to their reduced presence online. While this challenge may deter companies purely focused on digital marketing to reach customers, there is ample opportunity to reach senior audiences through direct mail.   […]

Top 10 Trends in Direct Mail Marketing

By: Genesis Direct Staff   Direct mail is a relevant part of an effective marketing strategy. The digital marketing media landscape is saturated and consumers are bombarded with advertisements on a daily basis. These advertisements all compete for attention and limit the potential return on investment for marketers looking to make a sale.   Direct mail […]