Tag Archives: list testing

Testing Direct Mail Offers

  Direct Mail testing is an effective strategy to improve the response to existing or new campaigns. Testing allows for meaningful insights into ways to increase response to your mail campaigns and achieve a deeper understanding of what motivates your customers to respond or take action.   Testing should be done on a regular schedule, […]

List Testing in Direct Mail

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1]   When looking at your marketing budget, testing should always be included as a necessary upfront expense. The reason is that companies can “assume” a launch will be successful and then run the risk […]