“Genesis has become an extension of our marketing department, assisting with strategic, tactical and operational initiatives often on short notice.”

Robert Beck - VP, Sales Support & Analytics

Since WellCare markets a complex, heavily regulated suite of products into a highly competitive marketplace, we needed a MSP (Marketing Service Provider) that was both scalable and efficient, one who provides quality service and accountability.  We found what we need in Genesis Direct.  Genesis has become an extension of our marketing department, assisting with strategic, tactical and operational challenges often on short notice.  And most importantly, they’ve helped us post solid Cost per Lead numbers during our busiest marketing seasons.



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