“As direct marketers we are all fortunate to have genesis direct as a resource to help drive our bottom line. Simply put, they sincerely care about our success.”
I have been doing business with Genesis Direct since it’s inception in 1995. While the company that I work for has changed in that time, Genesis Direct has remained my direct marketing partner of choice, then and now. I have worked with many “full service” direct marketing companies throughout the years, and none of them have consistently delivered the value and service of Genesis Direct.
Starting with their dedicated Account Manager who thoroughly understands AAA’s business, their innovative creative team that helps drive our growth, their data team that routinely handles very large and complex datasets along with our merge purges of 70 plus lists which they execute flawlessly, they also assist us with response analysis and reporting that directly drives our membership acquisition strategies and improvements.
Couple the above with their high standards of production quality, their production flexibility, their tight quality control procedures and state-of-the-art equipment; these are the things that make Genesis Direct unique amongst their competition.
As direct marketers we are all fortunate to have Genesis Direct as a resource to help drive our bottom line.
Dominick A. Oppolo- Director, Membership Acquisition, AAA Auto Club Group